YENA KHUBONI - CEO, AUTOGP

Yena Khuboni – CEO


Fitness fanatic, adrenalin junkie, seasoned and ignited entrepreneur, Ms Yena Khuboni holds a triple-major Bachelor of Commerce, a qualification in Performance Audit and wide experience in the public sector. Without a doubt, 'dynamism' would be the appropriate word to describe her.

Whilst doing her qualification at the University of Witwatersrand, Ms. Khuboni ventured into a beauty business, specializing in manicures and pedicures, later growing it to provide eyelash extensions. Juggling school and running a business proved to be challenging, but it was here that she realized her strength in multitasking. This business venture taught her about the value of relationships in business. However, she notes that the key lesson she learned has now become one of her mottos: "Always aim to be the best, not the biggest". This motto is one she echoes when she does her youth tours in different schools, she hopes to inspire and educate our future leaders and professionals the importance of excellence and timeous delivery in all that one does and commits to. Ms. Khuboni began her climb on the corporate ladder at the office of the Auditor-General of South Africa as she worked her way up through extensive exposure within the different business units and auditees. She is a member of the IIA (Institute of Internal Auditors) and served at the SIG (Special Interest Group) committee where she engaged in discussions and research for the Practice guides on the internal audit opinion on internal controls. She is a leader with a strong track record in performance turnaround and high-paced organizations where hard-work and innovative thinking are essential to success.

Her love for cars and curiosity for automobiles propelled her to this industry and led her to cater to automobile functions full-time since 2017. Since her appointment as the head of AutoGP's management and operations, Yena has since been instrumental in establishing innovative technological products such as GP Tracker to ensure we deliver the best service to our clients. Her goal for GP Tracker is simple: A car tracking system with unparalleled service! Ms. Khuboni brings an entrepreneurial and customer satisfaction approach mindset with a desire to "play for high score" in all her ventures which is the same philosophy she continuously practices in her role at AutoGP.

Determined to participate in the next Comrades Marathon, when she's not overseeing operations and ensuring excellent service delivery at AutoGP and GP Tracker, you can catch Yena on a hiking trail or running track, preparing for this massive milestone!